The
difference between yesterday and today is ‘Change’. From the
breakfast bulletin to the evening emails, we come across various ways
by which we make ourselves aware and stay connected.TV, web or mobile
phones; today we all are well versed with these common ways of
communication but a question still hits our minds-what more can
technology offer in the communication domain? Is it mere convenience,
cost effectiveness or something more meaningful?
Over
the years, the limitation of interactivity, recurring production cost
and time consumption tend to be the drawing factors and that’s
where digital signage comes to rescue. Simple delivery of
information, messages or advertisements to colleagues, students or
customers is what digital signage is all about. It’s fast, reliable
and cutting edge. Relaying even a ‘PowerPoint’ presentation or a
professional digital signage package on LCD screens or simply through
video walls defines the digital signage mode of communication.
Not
merely PowerPoint presentations
A
common misbelief states that all a digital signage player does, is
play back office presentations. It’s indeed an incomplete
statement. Actually, it’s the new age trendsetting mode of
communication at an affordable cost. Whether it’s animated images,
weather forecasts or breaking news, the digital platform delivers an
intelligent projection which matches all kinds of visual flavours.
Truknox technologies, a Delhi based digital signage hub came up with
the revolutionary signage software, Tru-i Suite to encompass the
above mentioned facets and deliver dynamic presentations for meeting
the ever growing digital needs.
Necessity
is the mother of invention
Let’s
not forget the traditional media options; print, billboards etc.
There has been tremendous progress in this environment and the
benefits are many. But a trait that still out-smarts the conventional
media is dynamism. This need was felt long time back. An Indian
player in the digital arena, Truknox Technologies rightly bridged the
gap by floating Tru-i suite-a path-breaking signage software. The
basic objective wasn’t just to lure the spectator but to offer a
bundled package which is full of catchy visuals, informative content
and on the move capability to update itself. Whether it’s the
on-going offers in a retail store or news that’s making headline;
delivering right there and then to the captive audience in the
minimum expense of time and money is the key in this market.
What
you see is what you get
The
huge LCD’s placed around the surroundings of heavy footfall are
only effective when they relay impressive capsule. A digital signage
novice user needs a hassle free content production, scheduling and
execution. All these are possible if one can tap a one-stop solution
provider. Not an emerging player but having a stronghold in the
digital landscape, Truknox Technologies has been offering expeditious
hardware solutions, proprietary software services and turnkey
offerings too for optimum output.
The
making of a trend-Narrowcasting
A
deep stick study was also done by Truknox Technologies to understand
the market dynamics. In today’s hyper-competitive market, the
audience is getting smarter and choosy day by day and in such a case
there needs to be a smart communication which is a step ahead from
its viewer base. So the end take out is that the future is all
about broad thinking and narrowcasting. This trend is defying the
conscious of many and paving its way to super seed the conventional
mode of infotainment. Moreover, falling prices of the display
technology, future ready hardware fabrication and readily available
internet bandwidth are a few assets that strengthen this medium of
experience. This observation has also helped Delhi Metro to get
digitised and the credit surely goes to Truknox.
On
a concluding note, it can be stated affirmatively that benefits from
such a channel of communication are diverse and ever growing;
certainly which make up as the elements for building a simpler
tomorrow.
