Digital Signage: More than what meets the eyes!

The difference between yesterday and today is ‘Change’. From the breakfast bulletin to the evening emails, we come across various ways by which we make ourselves aware and stay connected.TV, web or mobile phones; today we all are well versed with these common ways of communication but a question still hits our minds-what more can technology offer in the communication domain? Is it mere convenience, cost effectiveness or something more meaningful?

Over the years, the limitation of interactivity, recurring production cost and time consumption tend to be the drawing factors and that’s where digital signage comes to rescue. Simple delivery of information, messages or advertisements to colleagues, students or customers is what digital signage is all about. It’s fast, reliable and cutting edge. Relaying even a ‘PowerPoint’ presentation or a professional digital signage package on LCD screens or simply through video walls defines the digital signage mode of communication.

Not merely PowerPoint presentations

A common misbelief states that all a digital signage player does, is play back office presentations. It’s indeed an incomplete statement. Actually, it’s the new age trendsetting mode of communication at an affordable cost. Whether it’s animated images, weather forecasts or breaking news, the digital platform delivers an intelligent projection which matches all kinds of visual flavours. Truknox technologies, a Delhi based digital signage hub came up with the revolutionary signage software, Tru-i Suite to encompass the above mentioned facets and deliver dynamic presentations for meeting the ever growing digital needs.

Necessity is the mother of invention

Let’s not forget the traditional media options; print, billboards etc. There has been tremendous progress in this environment and the benefits are many. But a trait that still out-smarts the conventional media is dynamism. This need was felt long time back. An Indian player in the digital arena, Truknox Technologies rightly bridged the gap by floating Tru-i suite-a path-breaking signage software. The basic objective wasn’t just to lure the spectator but to offer a bundled package which is full of catchy visuals, informative content and on the move capability to update itself. Whether it’s the on-going offers in a retail store or news that’s making headline; delivering right there and then to the captive audience in the minimum expense of time and money is the key in this market.

What you see is what you get

The huge LCD’s placed around the surroundings of heavy footfall are only effective when they relay impressive capsule. A digital signage novice user needs a hassle free content production, scheduling and execution. All these are possible if one can tap a one-stop solution provider. Not an emerging player but having a stronghold in the digital landscape, Truknox Technologies has been offering expeditious hardware solutions, proprietary software services and turnkey offerings too for optimum output.

The making of a trend-Narrowcasting

A deep stick study was also done by Truknox Technologies to understand the market dynamics. In today’s hyper-competitive market, the audience is getting smarter and choosy day by day and in such a case there needs to be a smart communication which is a step ahead from its viewer base. So the end take out is that the future is all about broad thinking and narrowcasting. This trend is defying the conscious of many and paving its way to super seed the conventional mode of infotainment. Moreover, falling prices of the display technology, future ready hardware fabrication and readily available internet bandwidth are a few assets that strengthen this medium of experience. This observation has also helped Delhi Metro to get digitised and the credit surely goes to Truknox.

On a concluding note, it can be stated affirmatively that benefits from such a channel of communication are diverse and ever growing; certainly which make up as the elements for building a simpler tomorrow.

Point of decision marketing

Digital Signage is the answer to the on-going Retail question of how best to influence customers during the final stages of their purchase decision.

Reaching consumers in their homes is an increasingly difficult task and advertisers are looking to Digital Signage as a new way to effectively reach potential customers. The power of digital signage comes from the targeting ability, flexibility and cost efficiency. Companies need only compare the cost for a few seconds of television that might reach a small percentage of their customer base far away from the point of purchase, to that of Digital Signage.

Running branded advertising within the retail store itself means you will have a much shorter time line from promotion to purchase. This advertising method has been called Point Of Sale (POS) or Point Of Purchase (POP) . While these are not new methods, using Digital Signage is relatively new and gives the ability to deliver timely content that is dynamic enough to catch the attention of your target market in store.

The ability to update advertising instantly from within the store can help move slow moving stock. Target a particular time and area of your store to promote a particular item or sale. This is the power of POS advertising, made faster and more dynamic by digital signage.

Successful retailers are rethinking advertising thanks to a new in-store approach to messaging. It’s called “point-of-decision” marketing, and you can use it improve the shopping experience of your customers. It can increase how long your customers shop and the size of their purchases. It can even motivate them to decrease the time they take deciding to buy.

Point-of-decision marketing gives you an effective tool to restore declining revenue and improve sales of high-margin transactions. Thus making it capable to Recover your ROI in couple of months leaving you with huge margins.

If digital signage is done well, it is proven to deliver a high return on investment. Advertising is an obvious source of revenue, the effective deployment of digital signage will also have a big influence on consumer buying behavior. Digital signage eliminates the overheads that are associated with traditional print media and studies show that the use of digital displays in retail can increase new product sales by as much as 300%.

One should also be very careful will choosing the digital signage solution and ensure that it one of best and latest solution offered to them. Truknox technologies offer one latest and finest digital signage solution for the retail industry.

Truknox ('truenox') Technologies, headquartered in New Delhi, India, is an avant-garde business entity committed to the design, development and support t of quality software. The company developed the Tru-i, which is revolutionary product for digital signage and associated communication systems.

Tru-i is digital signage software designed for the (Windows VISTA) platform. Simultaneously being XP compatible andreadyforWindows7,thus safeguarding your investment for the future. Its highly modular and scalable architecture, combined with an intuitive drag and drop Graphic User Interface, makes Tru-i unmatched in flexibility and user-friendliness.